SOCIAL RESPONSIBILITY or CREATING ADDED VALUE
Methodology for socially-fair development
Pampa has sought to develop its operations and its business based on the concept of
sustainable development, which seeks to reconcile economic efficiency, social equity,
environmental quality and ethical presumptions. Recognizing that the certification process
is more an aid to assess the compliance with both the legislation and the search for social
equity, the company is investing in efforts to meet the certification requirements of their
reforestation areas. Among the requirements to be observed we highlight the process
of identifying and monitoring High Conservation Value Areas and the Environmental
Management which involves the following four stages:
I) The socio-economic and environmental study of rural communities in the vicinity of the
reforestation in order to identify demands to be supported by the company;
II) Participation of resident communities in the elaboration of the Environmental Management
Plan , based on the demands identified after assessing the problems raised in the
socioeconomic and environmental study;
III) The implementation of this Participatory Environmental Management Plan, and
IV) The monitoring of actions through communication mechanisms to ensure the effective
participation of those involved.
To achieve this goal, some work has already been carried out, for example a study
entitled "Diagnosis of the socio-economic and environmental conditions of the communities
surrounding Pampa Exportações reforestation project, Vigia de Nazaré, Pará, Brazil" as well as
local development actions such as training courses and mediation continued by a professional
responsible for implementing the socio-environmental management plan.
Thinking of a model of democratic development, all actions that involve the communities
surrounding reforestation are discussed, planned and executed in a process of democratic
construction. The main objective of this construction model is the transformation of the
residents into actors in their own development through the construction of their citizenship
and personal autonomy.
Activities of Social Responsibility being developed in the communities surrounding the
company reforestation project.
There are five rural communities inserted into the Pampa's environmental management
plan, namely: Santa Maria do Guarimã, Quaxinduba, Agua Clara, Quatro-Marco and Baiacu,
located in Vigia de Nazaré, State of Pará, Brazil. Through the diagnosis of the socio-economic
and environmental conditions of these communities, five themes were identified as urgent
requirements and suggested as initial activities supported by the company, namely:
a) The need to strengthen the residents' association;
b) The need to improve health care services provided;
c) The need to improve maintenance of local roads;
d) The need to create new job opportunities, especially for young adults;
e) The need to establish community rules for fishing activity in common areas;
f) The need to regularize the informal situation of local fishermen with the Fishing Colony of
Vigia de Nazaré;
g) The need to improve environmental awareness regarding disposal of garbage which today is
jeopardizing the Guarimã river;
h) The need to strengthen the supply chain of cassava flour.
Actions to Support the Strengthening of Local Social Organization
To strengthen the local social organization, we drafted as strategies, continued actions to
promote individual emancipation and the collective consciousness necessary for overcoming
social dependency and political domination in order to promote self-sufficiency and increased
In December 2012, a mini-course was given in the Santa Maria & Baiacu communities
entitled "Associations: Local Development with Democracy". The objective, by way of this
mini-course, being to pursue actions with a view to achieving common interests that promote
social development through associated practices.
To improve social services provided by the government, the coordinating body of management
of the company has supported local leaders in the elaboration of vindicating documents from
an emancipatory perspective. For organizations become stronger through practice, effort and
work through adversity, and a methodology of empowerment incorporates these principles.
Actions to support the training of young people and children
We understand education to be a socializing process, so we are investing in improving the
quality of education of children and young people by supporting the training of teachers
through training courses and forming a "knowledge space" equipped with computers and a
collection of books .
The structuring of the "knowledge space" consisting of computers with internet access and
books from different fields of knowledge, came as a demand from a group of youths and
adults who wish to continue their studies by taking online vocational courses like IT and
technology as well as distance degree courses.
Other vocational courses such as manicure, sewing, hairdressing and crafts are also being
offered to residents of the communities surrounding the reforestation project.